Personalized Pricing and Its Potential Pitfalls Dynamic pricing has recently taken over the online shopping market. It is typically driven by elements like modern shop software, complex tracking models, and […]
Author Archives: Salvatore Luca Mansour
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Mar
Mar
Human beings can either have a propensity to do nothing or to do something. People who tend to prefer inaction are said to have a default bias or status quo […]
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Feb
Feb
Consumer Neuroscience & Its Benefits Consumer neuroscience is an emerging field that combines the principles of neuroscience with marketing to understand how consumers make decisions. By studying the brain’s responses […]
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Feb
Feb
The ambiguity effect is a cognitive bias (a shortcoming in logical reasoning induced by the human brain’s urge to conserve energy by cutting corners). It reflects our tendency to avoid […]
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Jan
Explained: This is Affect Heuristic When it comes to making decisions, we often rely on our gut feelings. This is because relying on our intuition allows us to make quick […]
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Jan
Framing Effect – Definition The framing effect is a form of cognitive bias that affects decision-making. You can ask a question or present facts and data differently with the framing […]
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Nov
Hindsight bias is a cognitive bias that causes individuals to believe that past events were predictable even though they were not. This type of thinking can cause an individual to […]
Introduction Trade flows are a fundamental part of any economy. Due to this, researchers remain keenly engaged in uncovering the intricate details as to what determines and shapes this critical […]