Anchoring bias is the tendency to make logical decisions from a particular reference point. The first piece of information is given a strong significance level mainly when there is no […]
Author Archives: Salvatore Luca Mansour
02
Apr
Apr
Personalized Pricing and Its Potential Pitfalls Dynamic pricing has recently taken over the online shopping market. It is typically driven by elements like modern shop software, complex tracking models, and […]
19
Mar
Mar
Human beings can either have a propensity to do nothing or to do something. People who tend to prefer inaction are said to have a default bias or status quo […]
05
Feb
Feb
Consumer Neuroscience & Its Benefits Consumer neuroscience is an emerging field that combines the principles of neuroscience with marketing to understand how consumers make decisions. By studying the brain’s responses […]
01
Feb
Feb
The ambiguity effect is a cognitive bias (a shortcoming in logical reasoning induced by the human brain’s urge to conserve energy by cutting corners). It reflects our tendency to avoid […]
31
Jan
Jan
Explained: This is Affect Heuristic When it comes to making decisions, we often rely on our gut feelings. This is because relying on our intuition allows us to make quick […]
28
Jan
Jan
Framing Effect – Definition The framing effect is a form of cognitive bias that affects decision-making. You can ask a question or present facts and data differently with the framing […]
25
Nov
Nov
Hindsight bias is a cognitive bias that causes individuals to believe that past events were predictable even though they were not. This type of thinking can cause an individual to […]