Author Archives: Fadi Mansour

Anchoring Bias – When the First Piece of Information Misleads Us 

anchoring effect

Anchoring bias is the tendency to make logical decisions from a particular reference point. The first piece of information is given a strong significance level mainly when there is no other evidence during decision-making. Based on the limited information, we tend to think that this information is a logical estimate. When more information is given, this […]

Action Bias – Can you resist?

Action Bias

Human beings can either have a propensity to do nothing or to do something. People who tend to prefer inaction are said to have a default bias or status quo bias, and this usually results from inertia or anticipated regret. However, many people display action bias, where they tend to prefer action over inaction. A […]

Ambiguity Effect – Why we tend to avoid something unknown

Ambiguity Effect

The ambiguity effect is a cognitive bias (a shortcoming in logical reasoning induced by the human brain’s urge to conserve energy by cutting corners). It reflects our tendency to avoid alternatives that are confusing or lack information. We dislike unpredictability and are thus more likely to choose an option where the likelihood of attaining a […]