• Don’t believe what they tell you – 2 Experiments to Measure Hypothetical Bias

    Don’t believe what they tell you – 2 Experiments to Measure Hypothetical Bias

    Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions can be risky and lead to disappointment when those opinions don’t reflect the actual behavior of consumers. Marketers must use other data sources and opinion […]

  • How Understanding Neuroscience of Attention Can Boost Your Business Revenue 

    How Understanding Neuroscience of Attention Can Boost Your Business Revenue 

    Attention is valuable to a business and is critical to a business’s growth and success. But what is attention, and why is it important for entrepreneurs to grasp the knowledge of consumer attention? Entrepreneurs can reap many benefits from comprehending the knowledge of the neuroscience of attention even though several other factors are at play. […]

  • Attention in Machine Learning

    Attention in Machine Learning

    Attention Mechanism in Machine Learning  Over the years, attention mechanism is becoming increasingly popular in machine learning. Attention is the ability to choose, concentrate and process relevant stimuli. The concept has been studied across different disciplines such as neuroscience and psychology. Although the disciplines may have varying definitions of attention, they all agree it helps […]

  • Reducing Choices can Boost Your Revenue – The Paradox of Choice

    Reducing Choices can Boost Your Revenue – The Paradox of Choice

    The more choices, the better, right? Well not necessarily. In fact it might even lower your satisfaction, since more choices means more comparisons, thus more work. Or put differently: The more choice we have to make, the higher our costs. In this article I will present Schwartz’ Idea of the Paradox of Choice

  • Game Theory – How you determine the Nash Equilibrium

    Game Theory – How you determine the Nash Equilibrium

    Why Game Theory? Understanding the intricacies of finance can be overwhelming. It’s easy to get lost in all the different terminology, investing strategies and financial instruments. However, understanding how these different topics interact and how they can be used to your advantage is essential if you want to become a successful investor. The financial theory […]

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NeuroLabX

Neuroeconomics & Behavioral Theory