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Action Bias – Can you resist?
Human beings can either have a propensity to do nothing or to do something. People who tend to prefer inaction are said to have a default bias or status quo bias, and this usually results from inertia or anticipated regret. However, many people display action bias, where they tend to prefer action over inaction. A […]
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Ambiguity Effect – Why we tend to avoid something unknown
The ambiguity effect is a cognitive bias (a shortcoming in logical reasoning induced by the human brain’s urge to conserve energy by cutting corners). It reflects our tendency to avoid alternatives that are confusing or lack information. We dislike unpredictability and are thus more likely to choose an option where the likelihood of attaining a […]
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Affect Heuristic
Explained: This is Affect Heuristic When it comes to making decisions, we often rely on our gut feelings. This is because relying on our intuition allows us to make quick decisions without spending time analyzing all the possible options. However, research has shown that our intuition can sometimes lead us astray, especially when making judgments […]
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The Framing Effect – How Presentation Can Change Our Minds
Framing Effect – Definition The framing effect is a form of cognitive bias that affects decision-making. You can ask a question or present facts and data differently with the framing effect. For example, if surgery has 20% risks, you can frame this information as “80%-risk free” or “20% risk.” The framing effect will lead people […]
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The Hindsight Bias – The knew-it-all-along phenomenon explained
Hindsight bias is a cognitive bias that causes individuals to believe that past events were predictable even though they were not. This type of thinking can cause an individual to ignore information or fail to explore all available options fully. Hindsight bias is related to the “hindsight illusion” concept-the belief that we possess more knowledge […]
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NeuroLabX
Neuroeconomics & Behavioral Theory