Category Archives: Neuroeconomics

The Curse of Digitalization – Virtual Meetings Can Lower Creativity

Virtual Meetings Can Lower Creativity

Introduction The world had to change a lot of things during the pandemic. Due to the strict regulations put in place by the government workers had to meet their colleagues online to coordinate operations. It was a great idea to engage each other online, but it came with a cost to the levels of creativity. […]

A Tool to Fool: How Probability Presentation Can Manipulate Our Behavior

investigating perceptual biases

Probability Presentation – A Powerful Tool on HowYou Can Manipulate People’s Behavior There is no doubt that a probability presentation is a powerful tool when it comes to manipulating people’s behavior. By understanding how probabilities can be presented, anyone can use this information to influence people’s decisions. In this blog post, we will discuss how […]

The Longer You Stare at the Cheetos, the More Valuable it Becomes to You

INCREASING DURAION OF VISUAL STIMULUS INCREASES VALUE

Increasing a Visual Stimulus’ Duration Raises its Value in Our Brain When making choices, we often compare the value of different options to decide. In a new study, scientists have used eye-tracking technology to explore how people make these comparisons. They found that when looking at two options, our eyes tend to fixate on the […]

How Understanding Neuroscience of Attention Can Boost Your Business Revenue 

Attention in Marketing

Attention is valuable to a business and is critical to a business’s growth and success. But what is attention, and why is it important for entrepreneurs to grasp the knowledge of consumer attention? Entrepreneurs can reap many benefits from comprehending the knowledge of the neuroscience of attention even though several other factors are at play. […]

Personalized Pricing and Its (Hidden) Risks – How 1:1 Marketing Can Backfire

personalized-pricing-risks

Personalized Pricing and Its Potential Pitfalls Dynamic pricing has recently taken over the online shopping market. It is typically driven by elements like modern shop software, complex tracking models, and vast data analytics. Through this approach, companies can set individual-specific prices for any consumer. The ultimate goal is to maximize profits. However, while in theory, […]

Consumer Neuroscience – An Overview of Techniques & Applications

Consumer Neuroscience & Its Benefits Consumer neuroscience is an emerging field that combines the principles of neuroscience with marketing to understand how consumers make decisions. By studying the brain’s responses to various marketing stimuli, companies can tailor their strategies to better meet consumer needs and preferences. This interdisciplinary approach offers valuable insights into consumer behavior, […]