Category Archives: Behavioral Phenomenon

Attentional Bias: What Is It? Attentional bias is the tendency to concentrate on certain aspects of one’s environment or situation while ignoring others. Due to the fact that it requires conscious intellectual engagement, attentional balance might be classified as a form of cognitive bias. Research has demonstrated that our attention can be influenced by a wide […]

Anchoring bias is the tendency to make logical decisions from a particular reference point. The first piece of information is given a strong significance level mainly when there is no other evidence during decision-making. Based on the limited information, we tend to think that this information is a logical estimate. When more information is given, this […]

Human beings can either have a propensity to do nothing or to do something. People who tend to prefer inaction are said to have a default bias or status quo bias, and this usually results from inertia or anticipated regret. However, many people display action bias, where they tend to prefer action over inaction. A […]

The ambiguity effect is a cognitive bias (a shortcoming in logical reasoning induced by the human brain’s urge to conserve energy by cutting corners). It reflects our tendency to avoid alternatives that are confusing or lack information. We dislike unpredictability and are thus more likely to choose an option where the likelihood of attaining a […]

Explained: This is Affect Heuristic When it comes to making decisions, we often rely on our gut feelings. This is because relying on our intuition allows us to make quick decisions without spending time analyzing all the possible options. However, research has shown that our intuition can sometimes lead us astray, especially when making judgments […]