Executive Summary What happens when employees learn how much their managers earn? Well, a recent paper by Zoe Cullen and Ricardo Perez-Truglia (2022) offers one of the most comprehensive field experiment to […]
Category Archives: Field Experiments
When Corporate Social Responsibility (CRS) Backfires A recent scientific paper, titled “When Corporate Social Responsibility Backfires: Theory and Evidence from a Natural Field Experiment” by John A. List and Fatemeh […]
Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions […]



