Category Archives: Field Experiments

Moral Licensing is Real – When Corporate Social Responsibility Backfires

CSR Backfiring Moral Licensing

When Corporate Social Responsibility (CRS) Backfires A recent scientific paper, titled “When Corporate Social Responsibility Backfires: Theory and Evidence from a Natural Field Experiment” by John A. List and Fatemeh Momeni explores how corporate social responsibility can sometimes have negative consequences. The paper looks at how a company’s social responsibility practices can affect both consumers […]

Don’t believe what they tell you – 2 Experiments to Measure Hypothetical Bias

Do not believe what they tell you

Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions can be risky and lead to disappointment when those opinions don’t reflect the actual behavior of consumers. Marketers must use other data sources and opinion […]