When Corporate Social Responsibility (CRS) Backfires A recent scientific paper, titled “When Corporate Social Responsibility Backfires: Theory and Evidence from a Natural Field Experiment” by John A. List and Fatemeh […]
Category Archives: Field Experiments
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Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions […]