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The Longer You Stare at the Cheetos, the More Valuable it Becomes to You
Increasing a Visual Stimulus’ Duration Raises its Value in Our Brain When making choices, we often compare the value of different options to decide. In a new study, scientists have used eye-tracking technology to explore how people make these comparisons. They found that when looking at two options, our eyes tend to fixate on the […]
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4 Games in Neuroeconomics You Should Know of: Trust, Ultimatum, Prisoner’s Dilemma & Public Goods
4 Gameplays in Neuroeconomics – A Summary The process of decision making in social situations can be very complicated, such that disruption to one’s capability of understanding and acting on social information can cause massive effects on their life. An effective way of measuring social decision-making that has also been adapted in neuroimaging is neuroeconomic […]
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Don’t believe what they tell you – 2 Experiments to Measure Hypothetical Bias
Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions can be risky and lead to disappointment when those opinions don’t reflect the actual behavior of consumers. Marketers must use other data sources and opinion […]
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How Understanding Neuroscience of Attention Can Boost Your Business Revenue
Attention is valuable to a business and is critical to a business’s growth and success. But what is attention, and why is it important for entrepreneurs to grasp the knowledge of consumer attention? Entrepreneurs can reap many benefits from comprehending the knowledge of the neuroscience of attention even though several other factors are at play. […]
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Attention in Machine Learning
Attention Mechanism in Machine Learning Over the years, attention mechanism is becoming increasingly popular in machine learning. Attention is the ability to choose, concentrate and process relevant stimuli. The concept has been studied across different disciplines such as neuroscience and psychology. Although the disciplines may have varying definitions of attention, they all agree it helps […]
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NeuroLabX
Neuroeconomics & Behavioral Theory