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Reducing Choices can Boost Your Revenue – The Paradox of Choice
The more choices, the better, right? Well not necessarily. In fact it might even lower your satisfaction, since more choices means more comparisons, thus more work. Or put differently: The more choice we have to make, the higher our costs. In this article I will present Schwartz’ Idea of the Paradox of Choice
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Game Theory – How you determine the Nash Equilibrium
Why Game Theory? Understanding the intricacies of finance can be overwhelming. It’s easy to get lost in all the different terminology, investing strategies and financial instruments. However, understanding how these […]
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Neuralink, and Why You Should Put It on Your Radar
Neuralink is a firm that tries to invent brain chips in order to control computer devices. In this article we are going to present you the most striking technologies that are being used and how they can help to improve our lives.
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Attentional Bias- How does it influence our decision?
Attentional Bias: What Is It? Attentional bias is the tendency to concentrate on certain aspects of one’s environment or situation while ignoring others. Due to the fact that it requires […]
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Anchoring Bias – When the First Piece of Information Misleads Us
Anchoring bias is the tendency to make logical decisions from a particular reference point. The first piece of information is given a strong significance level mainly when there is no […]
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NeuroLabX
Neuroeconomics & Behavioral Theory