Author Archives: Fadi Mansour

Reducing Choices can Boost Your Revenue – The Paradox of Choice

The Paradox of Choice

The more choices, the better, right? Well not necessarily. In fact it might even lower your satisfaction, since more choices means more comparisons, thus more work. Or put differently: The more choice we have to make, the higher our costs. In this article I will present Schwartz’ Idea of the Paradox of Choice