Increasing a Visual Stimulus’ Duration Raises its Value in Our Brain When making choices, we often compare the value of different options to decide. In a new study, scientists have used eye-tracking technology to explore how people make these comparisons. They found that when looking at two options, our eyes tend to fixate on the […]
Author Archives: Salvatore Luca Mansour
Economic Theory
4 Games in Neuroeconomics You Should Know of: Trust, Ultimatum, Prisoner’s Dilemma & Public Goods
28
Jul
Jul
4 Gameplays in Neuroeconomics – A Summary The process of decision making in social situations can be very complicated, such that disruption to one’s capability of understanding and acting on social information can cause massive effects on their life. An effective way of measuring social decision-making that has also been adapted in neuroimaging is neuroeconomic […]
27
Jul
Jul
Opinions are a valuable tool for marketers. They can be used to influence people’s buying decisions or to sway public opinion on an issue. However, relying too heavily on opinions can be risky and lead to disappointment when those opinions don’t reflect the actual behavior of consumers. Marketers must use other data sources and opinion […]
20
Jul
Jul
Attention is valuable to a business and is critical to a business’s growth and success. But what is attention, and why is it important for entrepreneurs to grasp the knowledge of consumer attention? Entrepreneurs can reap many benefits from comprehending the knowledge of the neuroscience of attention even though several other factors are at play. […]
19
Jul
Jul
Attention Mechanism in Machine Learning Over the years, attention mechanism is becoming increasingly popular in machine learning. Attention is the ability to choose, concentrate and process relevant stimuli. The concept has been studied across different disciplines such as neuroscience and psychology. Although the disciplines may have varying definitions of attention, they all agree it helps […]
18
Jul
Jul
The more choices, the better, right? Well not necessarily. In fact it might even lower your satisfaction, since more choices means more comparisons, thus more work. Or put differently: The more choice we have to make, the higher our costs. In this article I will present Schwartz’ Idea of the Paradox of Choice
12
Jul
Jul
Why Game Theory? Understanding the intricacies of finance can be overwhelming. It’s easy to get lost in all the different terminology, investing strategies and financial instruments. However, understanding how these different topics interact and how they can be used to your advantage is essential if you want to become a successful investor. The financial theory […]
09
Jul
Jul
Neuralink is a firm that tries to invent brain chips in order to control computer devices. In this article we are going to present you the most striking technologies that are being used and how they can help to improve our lives.