Author Archives: Fadi Mansour

Moral Licensing is Real – When Corporate Social Responsibility Backfires

CSR Backfiring Moral Licensing

When Corporate Social Responsibility (CRS) Backfires A recent scientific paper, titled “When Corporate Social Responsibility Backfires: Theory and Evidence from a Natural Field Experiment” by John A. List and Fatemeh Momeni explores how corporate social responsibility can sometimes have negative consequences. The paper looks at how a company’s social responsibility practices can affect both consumers […]

A Tool to Fool: How Probability Presentation Can Manipulate Our Behavior

investigating perceptual biases

Probability Presentation – A Powerful Tool on HowYou Can Manipulate People’s Behavior There is no doubt that a probability presentation is a powerful tool when it comes to manipulating people’s behavior. By understanding how probabilities can be presented, anyone can use this information to influence people’s decisions. In this blog post, we will discuss how […]

The Longer You Stare at the Cheetos, the More Valuable it Becomes to You


Increasing a Visual Stimulus’ Duration Raises its Value in Our Brain When making choices, we often compare the value of different options to decide. In a new study, scientists have used eye-tracking technology to explore how people make these comparisons. They found that when looking at two options, our eyes tend to fixate on the […]