Author Archives: Fadi Mansour

Affect Heuristic

heuristic affect

Explained: This is Affect Heuristic When it comes to making decisions, we often rely on our gut feelings. This is because relying on our intuition allows us to make quick decisions without spending time analyzing all the possible options. However, research has shown that our intuition can sometimes lead us astray, especially when making judgments […]

The Framing Effect – How Presentation Can Change Our Minds

Framing Effect

Framing Effect – Definition The framing effect is a form of cognitive bias that affects decision-making. You can ask a question or present facts and data differently with the framing effect. For example, if surgery has 20% risks, you can frame this information as “80%-risk free” or “20% risk.” The framing effect will lead people […]

The Hindsight Bias – The knew-it-all-along phenomenon explained

Hindsight Bias

Hindsight bias is a cognitive bias that causes individuals to believe that past events were predictable even though they were not. This type of thinking can cause an individual to ignore information or fail to explore all available options fully. Hindsight bias is related to the “hindsight illusion” concept-the belief that we possess more knowledge […]